Brand & Collection Development

Violet Roze

A tailored ready-to-wear collection developed for an actual client, built around a structured double-breasted blazer silhouette, developed from concept and tech pack through finished sample. The piece was constructed, fitted, and styled for full lookbook photography, with production coordinated directly with an overseas manufacturing partner. The brand build-out continues through color story sketches, AI-rendered lookbooks, and a teaser campaign video.

SkillsTailoring, Sample Development, Brand Campaign Development, Overseas Manufacturing & Vendor Communication
SoftwareAdobe Illustrator, Excel, Procreate, Newarc, Canva
SeasonF/W 2024
Violet Roze — brand introduction

Violet Roze — brand introduction

Purple Haze Blazer — final sample, front view

Purple Haze Blazer — final sample, front view

Final sample — front, side, and back on form

Final sample — front, side, and back on form

Tech pack — fabric swatch, Pantone callouts, and trim detail

Tech pack — fabric swatch, Pantone callouts, and trim detail

Tech pack — grading and construction detail

Tech pack — grading and construction detail

Matching trouser suit, lavender

Matching trouser suit, lavender

Brand Campaign & Color Story Development

An active client brand — follow along on Facebook or Instagram (@VioletRozeofficial).

Violet Roze color story sketch, magenta colorway, Procreate

Color story sketch — magenta colorway, Procreate

Violet Roze color story sketch, green colorway, Procreate

Color story sketch — green colorway, Procreate

AI-rendered lookbook, lavender colorway, including the Purple Haze blazer

AI-rendered lookbook — lavender colorway, including the Purple Haze Blazer

AI-rendered lookbook, magenta colorway, with the Violet Roze monogram

AI-rendered lookbook — magenta colorway

Brand teaser campaign — “Coming Soon: Violet Roze, Beauty in every Roze”