Original Capsule · Family & Kids Apparel
A full family lifestyle collection built around an original brand world — beginning with early concept sketches under the working name “California Summer Club,” then developing through trend research, consumer profiling, color story, and a complete patchwork denim jacket program spanning men’s, women’s, boys’, girls’, and toddler sizing as California Summer Social Club, extended into a graphic tee program under the “Pacific Coast Explorers” badge line. Built to demonstrate head-to-toe family dressing, including infant and youth product, from sketch to production-ready spec.
Brand Graphic — “California Summer Club” wordmark in line-art and two-color versions
Technical Flats — girls’ shortall, boys’ graphic tee, infant/toddler romper, women’s windbreaker, and men’s patchwork jacket
Style Summaries — construction, fabric, and trim detail across the capsule, with the men’s patchwork denim jacket as the hero family look
Pacific Coast Explorers — the full concept-to-collection process: trend research, consumer profile, color story, graphic development from sketch to final art, fabric & trim story, individual style boards, colorway development, family merchandising strategy, and final assortment
Style 001 — Men’s Patchwork Denim Utility Jacket: detail call-outs, patchwork wash layout, colorways, trim & hardware, fabric story, and labeling
Style 002 — Women’s Patchwork Denim Crop Jacket: silhouette & fit, patchwork layout, and key construction features
Style 004 — Girls’ Patchwork Denim Crop Jacket, with a heart-shaped patch pocket
Style 005 — Boys’ Patchwork Denim Trucker Jacket, shown in two colorways
Style 006 — Toddler Patchwork Snap Shacket, with snap-front closures for easy dressing
Pacific Coast Explorers tee program — adult, youth, and infant fits in a shared coastal badge graphic, extending the collection beyond outerwear