Brand Overview
Amiyah Resort — S/S 2025 brand overview
Brand introduction
Contents
Brand Philosophy
Logo system — long and short marks
Brand & Product Development
A luxury resortwear brand built from the ground up, centered on fit intelligence and size-inclusive design. The project covers brand philosophy and positioning, logo and color systems, hangtag and packaging design, a full product strategy with target consumer profile, competitor and perceptual mapping, illustrated collection lineups, retail environment design, and a marketing plan spanning social media, email, and brand campaign strategy.
Amiyah Resort — S/S 2025 brand overview
Brand introduction
Contents
Brand Philosophy
Logo system — long and short marks
Color palette — Sand, Pearl, Seafoam, Palm, Cocoa
Value Proposition
Product Analysis — strengths and weaknesses by category
Competitor Analysis
Perceptual Map — inclusive sizing vs. support positioning
Business card and contact mockup
Product Identification — hangtag, packaging, and emblem
Garment Labels
Product Strategy and Customer Profile
Amiyah Resort Swim Collection — full lineup
Capsule Collection II — Coastal Swim lineup
Style ARS0002 — Cross-Wrap One-Piece, technical flat
Accessories
Store Front and Layout Visuals
Floor Plan
Marketing Goals and Brand Campaign Overview
Social Media Campaign
Email Marketing Campaign
Sales Promotion Campaign
Brand Message
Mobile App
Social Media platforms
Actively in development — follow along @Amiyahresort on Instagram.
Vintage Riviera — an in-progress capsule of pin-up-inspired swim rompers, with detail call-outs, fabrication, and styling per look
The Signature A-Link Hardware — developing a recognizable hardware system across the line
Campaign styling — Coastal Swim colorway, A-Link hardware detail at waist
Illustrated croquis sketch, wrap dress
© Jasmine Green Studio. AI tools were used to support select visual development within this project, including concept rendering and mood imagery.